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Privacy Requests Increased 246% in Two Years

Businesses received nearly one-third more Data Subject Requests (DSRs) in 2023 compared to 2022. Requests of all types—access, delete, or sale opt-outs— increased.

DSRs per Million Users 2021-2023

DSRs per million users cahrt

Why are the number of DSRs continuing to climb?

Across the US, five new state laws took effect last year that give consumers new rights over their personal data. Many similar laws passed in other states that will take effect over the next few years. This trend suggests a growing privacy awareness among consumers, partly due to these new laws passing, frequent privacy enforcement action from the FTC, and increased media attention on privacy.