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Data Privacy for Retail & E-Commerce Companies

Retailers, there’s a smarter way to protect your brand and your customers. DataGrail’s comprehensive data privacy platform empowers you to automate consumer privacy requests and ensure regulatory compliance with ease.

Fact: privacy is affecting how consumers shop

As online shopping becomes the norm, consumer privacy expectations are evolving with 71% now saying they won’t buy from a company they don’t trust. At the same time, U.S. and global law makers continue to pass a dizzying number of new regulations aimed at expanding consumer privacy rights and increasing business accountability.

94 %
of consumers say they prioritize personal data security when choosing retailers
20
U.S. states have passed data privacy laws, and this number will continue to grow
246 %
increase in total data subject access requests from 2021 to 2023, led by retail

DataGrail is the only platform to bring together in-house integrations with hundreds of retail apps like Shopify, Stripe, and Braze with powerful no-code privacy automation so you can ditch the spreadsheet data map, fulfill consumer privacy requests with fewer people, and enforce verifiable consent compliance at any scale.

Automate consumer privacy requests, quickly, accurately, and at scale

Using manual, in-house processes like spreadsheets for data mapping or DSRs is time-consuming and costly. It also makes the organization vulnerable to manual errors and delays in compliance efforts, which can waste time and money and increase the risk of major brand damage. DataGrail helps you tackle increasing request volume without increasing your costs by fully automating privacy workflows across systems, including third-party SaaS, at scale. We’ve helped take companies from a process of 300 people involved in privacy request fulfillment down to one.

Stay compliant with evolving privacy regulations

Since 2019, 20 US states have passed privacy laws, with more on the way. Retailers face heightened accountability and it’s imperative to prioritize data privacy. DataGrail provides complete data mapping to pinpoint sensitive personal data across your tech stack, mitigate risks, and ensure verifiable compliance with regulations like GDPR and CCPA.

Consent experiences that enhance the customer journey, not disrupt it

Finally—a consent product that actually automates compliance for busy privacy teams and feels like an extension of your brand—no coding required. DataGrail Consent continually syncs with Google Tag Manager to ensure your Consent banner stays compliant and that you’re always serving the right banner, to the right user, at the right time. Plus build and maintain dynamic, on-brand banners and consent experiences with no coding and no dev required.

Customer success is in our DNA

We know staying on top of evolving privacy demands is a full-time job. We’ll be there with you every step of the way guiding you on your data privacy journey and taking your business from a frantic, reactive state with manual, time-consuming workflows, to a confident, proactive state with fully automated privacy workflows and consumer privacy requests fulfillment.

Bed Bath & Beyond Revamps Data Privacy to Achieve 10X ROI

DataGrail has really helped us with reducing risk and gaining trust from our customer base, and making it a very easy and seamless process. It’s been a 10x ROI from the investment in DataGrail.

Protect your reputation

Safeguard your reputation and mitigate risk by staying on top of ever-changing privacy legal requirements and getting full visibility into personal data across systems.

Build brand trust

Maintain a high level of trust by quickly fulfilling consumer privacy requests with less people, at scale with DataGrail automation.

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Enhance consumer experience

Our purpose-built privacy solution transforms retail experiences. Give customers 360° control of their data with consent management.

The trusted leader in security

Fast Company - Most Innovative Companies 2024
Gartner Cool Vendor since 2020
G2 Best Data Privacy Software 2025
G2 Spring 2025 Momentum Leader
G2 Spring 2025 High Performer
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Ready to level up your privacy program?

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