Complete Do Not Sell or Share Compliance
Enforce Do Not Sell or Share requirements across your entire data ecosystem with automated opt-out management.
Opt out failures are the #1 enforcement driver
False compliance confidence
Hoping you’re honoring opt outs isn’t enough. 80% of recent enforcements involved selling or sharing consumer data, and it’s only going up.
Silent exposure across the data stack
Opt-outs captured on the website often fail to propagate to marketing, analytics, and SaaS tools, creating ongoing exposure without visibility.
Inability to defend decisions
When regulators or auditors ask how opt-outs were enforced, many teams can’t confidently demonstrate what data was not sold or shared.
Reliable Do Not Sell enforcement
DataGrail connects opt-outs to the systems where data actually moves, helping organizations apply Do Not Sell or Share requirements consistently and at scale.
Close enforcement gaps
Ensure opt-out choices extend beyond the website to downstream systems and tools.
Reduce operational risk
Replace manual configurations with automation that limits human error and drift.
Keep pace with change
Handle GPC signals with ease and adapt to new regulations without reworking your stack.
How DataGrail supports Do Not Sell Compliance
Policy-based default tracking behavior
Replace rigid opt-in and opt-out logic with regulation-aware policies that adapt automatically as requirements change. Use presets or customize for your specific use case, while still ensuring tracking behavior aligns to regulations like CPRA by default.
Configurable browser opt-out signal handling
Use pre-built Global Privacy Control (GPC) and Do Not Track (DNT) controls and notifications for easy, demonstrated compliance. DataGrail can also apply custom controls dynamically based on the user’s policy to maintain a frictionless, user-respectful experience.
Unified opt-out request enforcement
Connect opt-out requests directly to consent preferences with no manual configuration. Requests submitted through your privacy center are automatically translated into enforcement across systems to eliminate gaps between intake and action.
Customizable opt-out experiences
Deliver compliant opt-out experiences without compromising brand or clarity. Drag-and-drop customization and regulation-aware behavior ensure disclosures remain clear, conspicuous, and appropriate by geography as requirements evolve.
System-wide Do Not Sell enforcement
Extend opt-out enforcement beyond the website to where data actually flows. DataGrail applies Do Not Sell or Share choices across internal systems, cloud platforms, and third-party SaaS tools to reduce unintended exposure.
Native integrations for programmatic suppression
Enforce opt-outs directly within your existing stack. Native integrations with tools like Shopify, Segment, Braze, Marketo, Webflow, and WordPress allow you to suppress sale or sharing programmatically, without deleting historical data or disrupting operations.
Powered by a complete privacy platform
2,400+ integrations and fully-automated workflows turn Do Not Sell or Share requests into consistent enforcement, defensible proof, and reduced risk across your data ecosystem.
Privacy visibility in depth
Responsible, AI-powered data mapping and discovery give you an unmatched view of where personal data lives across your SaaS apps, internal data stores, and cloud data warehouses, all without compromising data privacy or security.
The most integrated privacy platform
DataGrail offers 2,400+ integrations to power DSR automation, data mapping, and more. Use bi-directional integrations with Shopify, Segment, Braze, Marketo, Webflow, and WordPress to enable programmatic opt-out suppression without deleting historical data or disrupting operations.
Unified opt-out intake and enforcement
Opt-out requests submitted through Request Manager automatically connect to consent preferences and downstream enforcement, eliminating manual configuration and reducing the risk of gaps between intake and action.
End-to-end privacy automation
Bring together consent management, opt-out enforcement, system detection, risk assessments, RoPA generation, and risk tracking through a single, security-first platform designed to scale with evolving requirements.
Centralized Consent Management Made Effortless with Outstanding Support
Simple consent management with great support!
DataGrails helped us reduce compliance risk
FAQ
What does Do Not Sell or Share compliance require?
Do Not Sell or Share compliance requires honoring consumer opt-outs and enforcing them across systems so personal information is not sold or shared, including through third-party tools and downstream data flows.
How is Do Not Sell compliance different from cookie consent?
Cookie consent captures preferences, while Do Not Sell compliance requires enforcing those preferences across internal systems, cloud infrastructure, and third-party SaaS where personal data is sold or shared.
How does DataGrail enforce Do Not Sell or Share requests?
DataGrail connects consent, opt-out requests, and browser signals to downstream systems, ensuring Do Not Sell or Share choices are consistently enforced across your website and all downstream apps and data sources.
How does DataGrail handle Global Privacy Control (GPC) signals?
DataGrail allows teams to configure whether GPC signals are honored and how consent categories respond by regulation, supporting stricter enforcement where required without disrupting user experience.
Can Do Not Sell requests be enforced across third-party tools?
Yes. DataGrail enforces opt-outs across internal systems, cloud platforms, and third-party SaaS tools using native integrations and programmatic suppression.
How are opt-out requests from forms handled?
Opt-out requests submitted through DataGrail’s Request Manager automatically connect to consent preferences and downstream enforcement, eliminating manual configuration and reducing enforcement gaps.
Does enforcing Do Not Sell require deleting existing data?
No. DataGrail supports programmatic suppression of sale or sharing through tools like Segment without requiring deletion of historical data.
How does DataGrail support audits and regulatory reviews?
DataGrail provides timestamped consent and opt-out records, evidence of downstream enforcement, and documentation showing what data was not sold or shared.
Is DataGrail suitable for large or complex organizations?
Yes. DataGrail is designed for enterprise environments, supporting complex data ecosystems, multiple regulations, and scalable enforcement across hundreds of systems and tools.
How does Do Not Sell compliance fit into a broader privacy program?
Do Not Sell compliance is most effective when connected to consent management, DSR automation, data mapping, RoPA documentation, and risk assessments within a single privacy platform.
