Data Privacy Trends Report

DataGrail’s Data Privacy Trends Report

Consumers are more aware of the risks related to sharing personal information online. Data privacy laws are getting stricter. And data privacy is more important than ever, especially as GenAI becomes the new standard. DataGrail’s 2024 Data Privacy Trends Report shows how these factors are playing out on the ground and provides a benchmark for businesses to see how they are tracking.

Businesses are receiving more privacy requests, also known as Data Subject Requests (DSRs) every year; we saw a 246% increase in requests from 2021 to 2023. For every one million consumer identities, manually processing DSRs costs about $800K. Consumers are taking more control over their personal data by, among other things, accessing it, deleting it, or requesting businesses not to sell or share it.

With this report, we hope to provide insights into how many DSRs businesses are getting (spoiler: it’s a lot more than last year), reveal which types of DSRs are most common, uncover the costs of dealing with privacy requests, and reveal one important area in which businesses risk violating the law. Legal and cultural trends mean every company should be taking privacy seriously, and this report can help you navigate this fast-developing landscape.