Highlights
An overview of key privacy trends to watch
246%
Increase in total DSR volume per 1M identities from 2021 to 2023
38%
YoY cost increase for DSR management from 2022
40%
Of DSRs are deletion requests, far outpacing access requests
859
Average number of DSRs per 1M identities in 2023
75%
Of organizations fire 3 or more cookie trackers despite not consenting to tracking; discovered after auditing 5000 websites
$881K
Per year cost of processing Deletion & Access requests per 1M identities in 2023
80%
DSRs come from the global community—from regions not protected by privacy laws
Requests come from every state and every country — not just those with privacy laws protecting its citizens. 34% of requests in the U.S. are made by people in states that didn’t have privacy laws in effect.
Requests come from every state and every country — not just those with privacy laws protecting its citizens. 34% of requests in the U.S. are made by people in states that didn’t have privacy laws in effect.