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People Take Action
for Privacy Online

We asked Americans and Europeans what they do to safeguard their personal data online. They do a lot.

Deleting browsing history ranks is the most popular action. Using ad-blockers, changing advertising preference, and browsing in Incognito mode are also popular activities.

Actions People Take to Protect their Personal Data Online

People will Pay for Digital Privacy

To protect their personal data—particularly as companies and the government fail to act on their behalf—people are willing to pay to ensure they could not be tracked by governments, targeted by companies—unless they explicitly said yes. Two percent of Americans said that they would pay over $5,000 per year.
of people would pay up to $100 per year to protect their privacy
Four million Californians already deleted their data using their rights under the CCPA