New Day: Digital
Privacy Matters for
People—especially those with the greatest spending power—are ready to take their business elsewhere if their privacy isn’t treated with respect. Despite a looming recession and inflation, people would rather shop at a brand they trust, even if they have to spend more.
Unsubscribes Happen All the Time
It’s no wonder people will walk with their feet. The percentage of people who continued to get spam or emails even after unsubscribing went up by more than 20% in 2022 compared to 2020! 28% of people unsubscribe daily or at least a few times a week!
Percentage of people who received emails after unsubscribing: