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What Motivates a Company to Buy a CMP?

A CMP has become an indispensable tool for companies navigating the complex landscape of data privacy regulations such as GDPR and CCPA. Traditionally, the driving force behind the adoption of CMPs stemmed from privacy and legal departments within organizations. These stakeholders were tasked with ensuring compliance with regulatory requirements in terms of user consent for data collection and processing activities.

From a legal and privacy standpoint, CMPs offer a centralized solution for managing user consent preferences, providing transparency, and maintaining compliance. CMPs can enable your business to obtain valid consent from users in a clear and user-friendly manner, thus mitigating the risk of non-compliance penalties.

CMPs also offer functionalities such as granular consent controls and consent logging, which are important when demonstrating compliance during audits and investigations.

However, additional motivations driving the adoption of CMPs are becoming more prevalent. Technology and marketing teams are emerging as critical stakeholders in the decision making process, as they are increasingly recognizing the importance of implementing consent management solutions as part of their broader data governance and infrastructure strategies.

This is because these teams are responsible for implementing and maintaining the systems and platforms that interact with user data. It can take days of engineering effort to ensure consent is connected to all services your business is using, that the banner is setup properly for each region, and to get the UX the way you want it.

A well-implemented CMP can save developer hours and eliminate clunky set-ups. It gets even better: a positive user experience will be a byproduct of this. A proficient CMP is the foundation of building trust with your customers and ensuring safeguarded data.


Benefits of a Consent Management Platform

CMPs are like a two-for-one deal, giving your organization a legal edge while boosting business processes, customization, and user experience in a single platform.

With consent management software, business can:

  • Stay on the right side of the law (think GDPR, CCPA, CPRA, Brazil’s LGPD, and more).
  • Access customizable solutions for handling user consent and preferences.
  • Simplify the collection of consumer data and management of consent.
  • Automate tracking consent to keep up with compliance.
  • Boost user trust and satisfaction, meaning more loyal customers and site visitors.
  • Keep tabs on consent changes in real-time, updating as needed.