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The Guide to Consent Management

Unpack how Consent Management Platforms provide companies with an automated approach to comply with privacy laws.

Consumers are now more aware of the risks related to sharing personal information online. As regulations grow stricter, it’s important to define what “consent” actually means. Consent means getting the green light from users before you start using cookies on your website. When it comes to websites using cookies (also known as those little bits of data that help remember details about you) there are rules too, especially under the GDPR and the ePrivacy Directive.

To comply with these laws, websites are obligated to secure consent from users prior to deploying any cookies, except those that are crucial for the basic functioning of the site. Companies must clearly explain what each cookie does and why it's used, in simple language, before asking for consent. Moreover, websites must maintain a documented record of user consent and allow users to access the website even if they decline certain cookie types. Lastly, it must be easy for users to change their minds and withdraw their consent at any time.

With this guide, we hope to provide insights into the pivotal role consent laws play when it comes to safeguarding a user’s data privacy. Consent Management Platforms (CMPs) are essential to navigate these legal landscapes, helping businesses uphold privacy regulations.

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After analyzing consent compliance on 5,000 websites, we found that 75% of websites do not comply with GPC requests– even with existing consent tools.