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Core Features of Consent Management Platforms

Companies looking for a consent management partner should concentrate on finding a provider that scales as a business grows and covers the core features outlined below.

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Consent Collection and Management

This feature focuses on efficiently managing the collection and organization of user consent for cookies, offering comprehensive opt-in options, configurable banners, personalized user experiences, and accurate data rights management.

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Compliance with Data Privacy Regulations and GPC Support

Being transparent with consumers about data privacy is more than just good business, it’s also required by law. Make sure your CMP ensures coverage for all major global policy frameworks like GDPR and CPRA and has the ability for you to customize consent purposes, including defaults for GDPR. Also, your CMP should help you maintain customer trust by letting customers make their consent choices implicitly via their web browser (GPC/DNT signal support) or explicitly using the consent experience on your website.

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Customization and Integration

Factors such as company size, operational scope, and customization needs should inform your decision when choosing a CMP. Look for CMP vendors offering customizable templates and consent banner designs, along with seamless integration across various platforms like websites, mobile apps, and social media. Additionally, prioritize platforms with API support for precise consent management and ensure they employ transparent design practices to avoid misleading language and dark patterns.

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Automation and Real-Time Updates

Managing consent can quickly become burdensome and lengthy, especially with manual processes. Opting for a CMP that utilizes automation effectively can significantly enhance efficiency. Look for CMP vendors offering automated consent collection and tracking, real-time updates for consent changes, and automation for data processing aligned with consent preferences. It’s important to seek platforms that can streamline your operations without sacrificing compliance with privacy regulations.