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OneTrust vs. DataGrail Cookie Consent

OneTrust was an early mover in data privacy—founded before GDPR and CCPA even existed. While their cookie consent solution has received broad adoption, it's not equipped to meet today's growing consumer demands and rapidly evolving privacy regulations.

To many legal, privacy, and marketing team’s dismay, legacy consent tools like OneTrust require constant, vigilant maintenance to remain compliant and often create new problems without solving existing ones. This is because OneTrust:

  • Is difficult to configure properly
  • Regularly fails to deploy on time
  • Must be updated manually each time a new or updated regulation is introduced

All of these issues puts organizations at risk of non-compliance and breaks trust with customers. In fact, today OneTrust makes up around 65% of consent management market share and after analyzing consent compliance on 5,000 websites we found that 75% of websites do not comply with GPC requests.

At DataGrail, we took a different approach. After listening to customers and watching the regulatory space, we decided to build a cookie consent product from the ground up, setting a new standard for consent management.

With this guide, we’ll explore the differences between OneTrust and DataGrail’s cookie consent solutions, so you can make the best choice for your organization.

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Over 90 of the world’s leading brands have switched from OneTrust to DataGrail to manage and scale their privacy program more efficiently and transparently.
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