From Compliance to Culture: Making Privacy a Shared Success Story
Ping Identity is a leading enterprise identity platform that secures user access across applications and digital experiences. To support this mission, their privacy program is collaborative by default—leading to a privacy posture recognized as one of the best in the 2025 Data Privacy Hero Awards.
While many teams aspire to share privacy as an organization-wide responsibility, the approach fails when it lacks a definitive leader. Teams can’t effectively advocate for privacy without someone advocating for their efforts, guiding them towards best practices, and defining priorities.
That’s where Susan Hubbard, Vice President & Associate General Counsel of Product, Privacy, and AI Governance comes in, along with DataGrail. Regardless of role, everyone at Ping Identity can look to Susan and her team for insight. In turn, Susan uses DataGrail as a centralized privacy management platform, maintaining a clear view of compliance progress and empowering teams like Security, Legal, and Marketing to execute daily operations autonomously.
By allowing team leaders to execute on privacy in an informed way, Ping Identity can achieve better results. While launching DataGrail Consent in under 30 days, marketing leader Shawn Anders at Ping Identity united a group of web owners across marketing, documentation and other sites to create a single unified privacy posture. Shawn didn’t just implement a cookie banner, he’s considered the entire customer journey: forcing a visitor to restate consent across their content journey could risk conversion. Shawn prioritized subdomain sharing across all web properties, which resulted in a unified, consistent legal compliance stance, a superior end-user experience, and better business metrics. Shawn credits Susan’s legal guidance and trust in the team as key to his success.
Ping’s success on Consent was preceded by years of close collaboration on DSAR management. Data Subject Requests can touch on nearly every business unit, and making the process painless and straightforward is essential to developing strong privacy champions and a positive privacy posture in the long-term.
By enabling DSR automations in DataGrail for over 80% of their tech stack, Ping Identity freed employees to focus on personal oversight for complex requests, maximizing customer satisfaction from every interaction, and establishing the privacy team as trusted partners to other business units.
“You need to be proactive,” Senior Regulatory and Compliance Manager Fran Ezinwa explains. “When you truly care about your advocates’ needs across the business, privacy naturally moves to the forefront of their minds.”
