Are you covered?
The above implementation helps you honor user-initiated opt-out signals. If combined with DataGrail’s opt-out form, the solution may help you honor opt-out requests concerning data sold for offline and electronic marketing uses. If you are exchanging and/or selling data on the backend or offline via files using proprietary identifiers, please bring this to your Customer Success Manager’s attention so we could determine whether those use cases can be supported.
It is important to note that the CCPA/CPRA require that covered business offer at least two methods to collect consumer opt-outs unless the business operates online only and their data selling/sharing practices can be addressed wholly through user-initiated preference signals like GPC in a “frictionless manner”.
DataGrail can help you handle Do Not Sell or Share opt-out requests. DataGrail has a long track record of helping companies track and honor opt-out requests. Organizations like Overstock, WWE, and Crunchbase use DataGrail to give people the opportunity to opt-out of their data being sold.
DataGrail does this with any combination of the offerings below:
- DataGrail tracks user opt-out requests after consumers submit a form that is linked from home pages or privacy policies, automatically verifies customers, and provides customer do-not-sell and do-not-share lists for reporting and other needs.
- With Google Tag Manager properly configured, DataGrail ensures no data will be shared with any trackers or cookies on a website. For this to work, a consumer still needs to submit the DataGrail opt-out form described above.
- DataGrail natively handles opt-out requests with deep integrations to popular customer data and advertising platforms, including Facebook Marketing, mParticle, Braze, and others.
- DataGrail Consent is a deeply customizable, and easy-to-use consent solution that automates compliance.
