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While the California Consumer Privacy Act (CCPA) allowed consumers to opt-out of the “sale” of their personal information, the recently-introduced California Privacy Rights Act (CPRA) takes it a step further by allowing Californians to opt-out of having their data “shared” by providers of “cross-context behavioral advertising.”

Read the guide to learn:

  • The background behind CCPA and CPRA regulations around the ‘right to opt-out’
  • Tips for implementing a no-code solution for respecting consumer privacy preferences
  • How to honor Global Privacy Control (GPC) signals

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