When California's Delete Act announced the Delete Request and Opt-out Platform (DROP), consumers rejoiced. One request, and every registered data broker must honor their opt-out and delete their data on a 45-day cycle moving forward. Simple enough.
But as August 1 approaches, compliance is getting complicated fast. Over 300,000 consumers have already submitted requests through DROP, and while brokers are not expected to process all of them on day one, they will need to systematically honor every request moving forward. No grace period. No excuses.
As the final countdown begins, we bring together three industry leaders to discuss what is at stake and what data brokers need to have in place before DROP management begins. We cover the technical and operational realities of keeping compliant, the key privacy decisions every broker must revisit, and the context to give your team to stay ahead of enforcement.
Whether you are deep in your implementation or just starting to scope the problem, you will leave with a clearer picture of what readiness actually looks like, and what is at stake if August 1 arrives without a plan.