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With Europe’s GDPR and California’s CCPA now in effect, privacy laws are catching up to consumers’ already high expectations around data privacy and consumer experience.

So how’s a retailer to continue personalization for customers while staying continuously compliant with existing and emerging privacy regulations?

We’re here to answer that question and more in this report, including information like:

  • Learn what 'zero party data' is and why to use it
  • Tips for giving customers control over their data
  • How to make privacy your brand's competitive differentiator

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