To many legal, privacy, and marketing team’s dismay, legacy consent tools like OneTrust require constant, vigilant maintenance to remain compliant and often create new problems without solving existing ones.
This is because OneTrust:
- Is difficult to configure properly
- Regularly fails to deploy on time
- Must be updated manually each time a new or updated regulation is introduced
At DataGrail, we took a different approach. After listening to customers and watching the regulatory space, we decided to build a cookie consent product from the ground up, setting a new standard for consent management.