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“By 2024, government regulations requiring organizations to provide free and accessible consumer privacy rights will grow to cover five billion citizens and more than 70% of global GDP.”

Gartner Hype Cycle for Privacy, 2022. Published August 2, 2022

The privacy market continues to mature as more people around the globe are protected by data privacy regulations. In response, privacy professionals are demanding comprehensive, yet easy ways to scale and automate their privacy programs. Top of mind issues for privacy pros are: data subject (DSR) request automation, data mapping capabilities, and comprehensive privacy management solutions that can streamline compliance of CCPA and GDPR.

Download the 2022 Gartner Hype Cycle for Privacy to learn:

  1. Why automating data subject requests (DSRs)—also known as subject right requests (SRR) by Gartner—is in high demand by IT, security and privacy leaders
  2. How customer loyalty and “conviction-based” buying is related to privacy and is accelerating the growth of some brands
  3. How automation of subject rights requests reduces errors and saves money

DISCLAIMER:

Gartner, Hype Cycle for Privacy, 2022, Bernard Woo, Bart Willemsen, 2nd August 2022.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner and Hype Cycle are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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