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“By 2024, government regulations requiring organizations to provide free and accessible consumer privacy rights will grow to cover five billion citizens and more than 70% of global GDP.”

Gartner Hype Cycle for Privacy, 2022. Published August 2, 2022

The privacy market continues to mature as more people around the globe are protected by data privacy regulations. In response, privacy professionals are demanding comprehensive, yet easy ways to scale and automate their privacy programs. Top of mind issues for privacy pros are: data subject (DSR) request automation, data mapping capabilities, and comprehensive privacy management solutions that can streamline compliance of CCPA and GDPR.

Download the 2022 Gartner Hype Cycle for Privacy to learn:

  1. Why automating data subject requests (DSRs)—also known as subject right requests (SRR) by Gartner—is in high demand by IT, security and privacy leaders
  2. How customer loyalty and “conviction-based” buying is related to privacy and is accelerating the growth of some brands
  3. How automation of subject rights requests reduces errors and saves money


Gartner, Hype Cycle for Privacy, 2022, Bernard Woo, Bart Willemsen, 2nd August 2022.

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This report is no longer available. To learn more about data discovery and privacy management tools on the rise, read the Gartner® Hype Cycle™ for Data Security, 2023 report.