Opting-Out: Organizations Are Not Doing Their Part
69% of organizations fire 3 or more cookie trackers despite website visitors opting out (from audit of 5,000 websites). This means organizations have not correctly implemented consent mechanisms and are tracking consumer activities to retarget them with ads without their consent, putting them at risk for regulatory scrutiny, costly fines, lawsuits, or reputational damage to their brand.
What is the Volume of Opt Out Requests Over Time?
When Websites Cross Borders: The New Face of Jurisdiction
Organizations believing they are exempt from opt-out privacy compliance because they don’t conduct business in the EU or states with privacy laws on the books may be in for a rude awakening. Recent court cases, such as Briskin v. Shopify, Inc., may be seeking to establish that companies operating a national or globally accessible platform, or collecting consumer data as part of ordinary business operations, may now be all that’s required to establish jurisdiction. The rise of e-commerce effectively erased borders long ago. And now, this borderless reality is being reflected in the growing demands for global privacy regulatory compliance.