Highlights
An overview of key privacy trends to watch
43%
Increase in total DSR volume per 5M unique website visitors from 2023 to 2024
43%
YoY cost increase for DSR management from 2023
82%
Of DSRs are data deletion requests - outpacing access requests for fourth year in a row
-45%
Decrease in access requests from 2023 to 2024
69%
Of organizations fire 3 or more cookie trackers without user consent, from audit of 5k websites
$1.26M
Estimated cost of processing Deletion & Access requests per 5 million unique website visitors in 2024 due to manual processing
73%
DSRs come from the global community—from regions not protected by privacy laws
Requests come from every state and country — not just those with privacy laws protecting its citizens. Globally, 31.5% of DSRs came from countries without privacy laws. In the U.S., 46.5% of requests were made by individuals in states without privacy laws in effect.
Requests come from every state and country — not just those with privacy laws protecting its citizens. Globally, 31.5% of DSRs came from countries without privacy laws. In the U.S., 46.5% of requests were made by individuals in states without privacy laws in effect.