Businesses have no shortage of consent management platforms (CMPs) to choose from in 2025. But if you’re a privacy team in retail, healthcare, finance—or any other industry where ensuring compliance is critical and brand reputation is on the line—it can still feel like there are no great options. 

That’s because:

• Entry-level cookie tools offer simple, basic features, but lack the sophistication required for true compliance.
• Some CMPs offer countless customization options, but require excessive coding and dev support.
• Legacy CMPs are only viable if you have a large team dedicated to manually keeping them up to date.

Unlike the alternatives, DataGrail Consent is built to help privacy teams proactively tackle complex privacy needs, ensure verifiable compliance at scale, and deliver seamless branded experiences with ease. 

That’s why, in less than a year since launch, DataGrail Consent has become a CMP market leader and helped ensure that 7 billion user tracking choices have been honored. 

Introducing powerful new capabilities for every stakeholder

We know consent management is a team sport that can’t be won without unified effort across multiple groups. 

So whether you’re a legal pro looking to create a custom banner without code, a privacy manager needing to ensure full cookie lifecycle control, or a web developer wanting more flexible deployment options, our latest DataGrail Consent launch has something for you. 

Jump to what’s new 👇

No-code banner editing | Cookie lifecycle management | Embedded deployment | Flexible solutions for every team

Deeply customizable no-code banner editing

Most consent management platforms (CMPs) offer only a handful of out-of-the-box banner templates with minimal configuration options. This leaves privacy teams stuck between using a rigid banner template that doesn’t fully support their privacy needs, or relying on a coded banner that requires continuous developer involvement and is prone to break any time the website is updated. 

We’re introducing an intuitive drag-and-drop banner editor that finally gives privacy managers the flexibility to build and maintain fully-custom, branded consent notices without code.

Get up and running fast with pre-built banner layouts

DataGrail Consent includes pre-built global and US standard banner layouts, so you can get a compliant banner deployed quickly and easily on day one and then customize it to meet your needs. 

Build fully-custom consent experiences without code

Create a new banner layout or take an existing layout and make it your own with drag-and-drop text, links, buttons, and more. Add multiple layers to reveal additional privacy controls in a thoughtful, intuitive way. 

Create tailored banners for all your geographies

In today’s ever-evolving regulatory landscape, one-size-fits all banners no longer cut it. DataGrail Consent makes it simple to build and maintain geography-specific banner notices and demonstrate compliance with GDPR, CPRA, US state privacy laws, and every other required regulation. 

Simply create a new banner layout, customize it for your audience, and assign the appropriate policies. DataGrail Consent will then dynamically display the right banner to the right users. Plus, instant translation capabilities ensure every visitor can manage their preferences in their preferred language. 

Deploy updates across all your sites in seconds

DataGrail Consent is built for privacy teams that need to ensure efficiency at scale and can’t rely on limited developer resources. Whether you manage one website or 100, it’s easy to deploy near-instant updates to all your banners with the push of a button.

See DataGrail Consent in Action

Cookie Lifecycle Management: Real-time, automated cookie compliance

Philosophically and in practice, DataGrail Consent prioritizes script management as a more holistic and enforceable approach to respecting consent preferences than cookie management alone. Still, we recognize the industry expectations for cookie management and our customer’s desire to verify that no cookies slip through the cracks.

That’s why we’re launching cookie lifecycle automation capabilities that give every DataGrail Consent customer the ability to proactively detect and manage all privacy-impacting cookies with ease. 

Use cookie management alongside DataGrail Consent’s industry-leading script management to: 

• Provide an extra layer of assurance that you’re respecting customer preferences. 
• More easily demonstrate compliance with cookie-specific requirements for GDPR.
• Maintain a complete, up-to-date inventory of all cookies on your site. 

Track all privacy-impacting cookies on your site with real-time scanning

Now you can deploy our real-time cookie scanner to get a complete inventory of the cookies on your site and catch anything you might have missed. Easily track any unmanaged cookies that show up on your site and manually assign them to a rule or set up a new auto-classification rule.

Ensure ongoing compliance with auto-classification and dynamic blocking

Privacy managers can’t be expected to know the nature of every cookie. Running ad-hoc investigations eats up precious resources and opens up the possibility of a non-compliance gap. 

Cookie Lifecycle Management provides auto-suggested management rules, giving you a jump start to managing cookies across your digital experience.

When you’re ready, you can review and adjust classifications and easily update rules for future cookies of the same type. 

Cookie Management is now available. Read the docs to learn more.

Embedded Deployment: Additional flexibility and control

DataGrail Consent integrates seamlessly with Google Tag Manager (GTM), used by 90% of enterprises, for fast, easy deployment and dynamic no-code management. 

To provide additional flexibility and control, we’ve added the option to embed DataGrail Consent directly to your website instead of, or alongside, a GTM deployment. 

Fast, simple configuration and deployment

To set up an embedded deployment, simply choose your configuration settings and DataGrail will create a native container preloaded with all necessary code and configuration settings and generate an embed script that can be quickly and easily added to your website. 

Once deployed, they can choose to manage scripts and services via GTM, or via native DataGrail Containers.

Superior flexibility and control

DataGrail Consent now provides the most flexibility and control for how you want to deploy and manage your consent experience. So, whether you want to use DataGrail Consent completely independent of GTM, get fine-grained control over banner loading order while still taking advantage of GTM’s dynamic tag management capabilities, or perform privacy A/B testing, you can do so quickly and easily. 

Flexible solutions for every team

Consent management is a team sport that requires coordinated efforts between multiple groups—each with differing priorities, skill sets, and bandwidth. DataGrail Consent was built with this in mind, providing intuitive, practical capabilities for users across legal, privacy, marketing, IT, and more. 

Our goal is to help busy teams ensure verifiable consent compliance at scale and deliver tailored, trust-enhancing experiences with ease. If you’re ready to take your consent management practice to the next level, let’s talk. Get a demo

Attend our upcoming webinar, How DataGrail Consent Empowers Lean Privacy Teams, on May 21st to see DataGrail Consent in action and hear how Sportsman’s Warehouse uses DataGrail Consent to easily handle retail seasonality and scale with ease and maintain complete compliance confidence.