California’s Delete Act DROP platform brings new compliance requirements and challenges for data brokers.
Today we’re introducing DataGrail Data Broker Compliance—the first end-to-end DROP automation system built for privacy teams.
The DROP Challenge: Ongoing operational work = real risk
The California DROP platform enforcement date is fast approaching. 300,000 consumers have already signed up for the platform and, starting August 1, 2026, data brokers must check DROP every 45 days, process all applicable requests, and report back to CalPrivacy.
Consequences for non-compliance include $200 in penalties per customer, per day, for every unprocessed request.
Building and maintaining a DROP process is a major engineering project data brokers can’t afford.
Requirements include:
- Creating and maintaining a custom API connection to the DROP system
- Matching hashed identifiers against your data across every connected system, without exposing PII
- Targeting deletion for only the data required under §7613, without impacting first-party records
- Maintaining a suppression list so consumers who’ve opted out stay that way when new data comes in
- Manually logging into DROP every 45 days to report your compliance status, with no missed cycles
- Implementing continuous audit-ready tracking, ready as soon as CalPrivacy asks for it
None of this gets easier over time. Any gap in the chain is a gap in your compliance record, and the Delete Act has no cure period.
The DataGrail Solution: Continuous, no-fuss DROP automation
Privacy professionals aren’t engineers and don’t have unlimited engineering resources to throw at building and maintaining a custom DROP solution.
That’s why our Data Broker Compliance platform is fully integrated and automated, handling everything from identifier intake and hash matching to deletion and 45-day status reporting—no need to set up a cron job or configure an API query.
Here’s why data brokers love our DROP solution:
Streamline the entire DROP cycle in minutes, not days. DataGrail automatically downloads the latest DROP lists, matches hash-to-hash with your customer records across every connected system, executes required deletions, and reports status back to CalPrivacy on schedule.
Built on the industry-leading integration network, with no limits. Target, delete, and suppress relevant data across all your cloud, SaaS, and internal data sources with unlimited access to 2,500+ integrations. Plus, out-of-the-box deletion and opt out automations are ready to accurately handle all your requests, no matter if you have 100 or 100,000.
No-compromise security so you can operate with confidence. Your DROP module is built on a single-tenant architecture with per-customer AWS encryption keys. Matching is hash-to-hash and no raw PII is ever exposed to CalPrivacy or DataGrail.
Key Features for Privacy Teams
Integrate directly with your DROP account
Securely connect your DROP account to get the latest lists and update your compliance status automatically. 
Subscribe to relevant DROP lists
Subscribe to only the DROP lists relevant to your business and DataGrail will automatically track the latest.
Match and delete data automatically, everywhere
DataGrail automatically matches records hash to hash across all your data sources and deletes only applicable indirect data, leaving your first-party records intact.
Ensure ongoing suppression list management
DataGrail maintains a secure, hash-only suppression list for ongoing opt-outs, ensuring newly acquired data stays compliant by default.
Test DROP deletions before you go live
Generate synthetic dummy data and run real DROP deletion and opt out tests in DataGrail before you go live.
Automated status reporting and analytics
DataGrail submits your status to CalPrivacy every 45 days for easy ongoing compliance. Your DROP dashboard gives you full visibility into performance and an audit trail so you’re always ready for CalPrivacy.
Built on DataGrail’s complete agentic privacy platform
DataGrail Data Broker Compliance is built on a single platform powering DSR automation, consent enforcement, and live data mapping for the world’s leading brands.
That means Vera, DataGrail’s complete AI privacy agent, works across your full privacy program, not just your DROP workflow. It means your data map already knows what’s in scope and where it lives. And it means your dedicated DataGrail partner is with you from onboarding through every compliance cycle ahead, including as Connecticut and other states follow California’s lead with their own data broker platforms.
DROP-style compliance is becoming multi-state. Only DataGrail is built to handle the complexity and scale that comes with it.
DataGrail Data Broker Compliance is available now for purchase as a standalone plan or add-on for existing customers.
August 1st is approaching fast, and DataGrail is ready to help you meet it with confidence.
[Request a demo to see DataGrail Data Broker Compliance in action.]
