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DataGrail Named a Leader in the IDC MarketScape for Worldwide Data Privacy Compliance Software

Alicia diVittorio, September 7, 2023

It’s only September, but DataGrail is already having quite a year in 2023. 

Several well-known brands signed on with DataGrail to build scalable, comprehensive privacy programs, including BetterHelp, BigCommerce, Cricut, FanDuel, and Peloton, amongst others. 

Building on this momentum, we’re thrilled to share that in under two years, DataGrail has been named a “Leader” in the IDC MarketScape: Worldwide Data Privacy Compliance Software 2023 Vendor Assessment (doc #US49841923, September 2023). DataGrail had been named a Major Player in the IDC MarketScape for WW Data Privacy Management Software 2021 Vendor Assessment. 

👉 Read the 2023 IDC MarketScape Report

The IDC MarketScape recognized DataGrail as a data privacy solution that “enables efficiencies for its customers to create proactive privacy compliance. Users report this is supported by the ease of use of the program and how easily DataGrail can automate things like DSAR compliance.”

The report also touches on the complexity of data privacy, stating, “Data exists everywhere in the organizations, and many of the largest organizations were not born in the cloud. DataGrail has a robust ecosystem of connectors that consider the most popular SaaS applications but also include connectors to hosted or on-premises databases.”

This accomplishment comes at a pivotal moment: More people around the world are demanding privacy rights, and governments are responding. By 2024, it’s estimated 75% of the world’s population will be protected by some sort of privacy regulation. In the past year, generative AI took center stage as a transformative technology with massive privacy implications, and organizations are grappling with how to responsibly use AI to transform their business. 

At DataGrail, we’re rapidly innovating to meet the demands of our customers and their consumers. This year, we launched a new Privacy Dashboard that gives privacy managers and their leaders instant and comprehensive visibility into the state of their privacy program, enhanced our Risk Intelligence platform with more data discovery capabilities, and introduced Managed Services, where we take on the heavy lifting of managing day-to-day privacy work to ease the burden on privacy teams and give our client counterparts the headspace to mature their privacy programs.

Data privacy is a quickly maturing market, which the IDC MarketScape describes as such:

“The privacy market has drastically matured since 2018 when it first rose in popularity due to the implementation of European Union’s (EU’s) GDPR. The first iteration of privacy compliance platforms quickly grew their businesses with simple workflow and regulatory change capabilities. However, privacy buyers are significantly more sophisticated five years later and now expect deep integrations into their corporate data spheres.” 

The report goes on to recommend that, “buyers need to look for a data privacy vendor that has deep integration with a leading data discovery vendor or the data privacy vendor needs to have those capabilities itself.”

We’re proud to be recognized as a leader in worldwide data privacy compliance software by the IDC MarketScape, and we’re excited to continue being a leader as the market grows and matures.

About the IDC MarketScape graphic: 

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.

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