Data Privacy for Retail & E-Commerce Companies
Retailers, there’s a smarter way to protect your brand and your customers. DataGrail’s comprehensive data privacy platform empowers you to automate consumer privacy requests and ensure regulatory compliance with ease.
Fact: privacy is affecting how consumers shop
As online shopping becomes the norm, consumer privacy expectations are evolving with 71% now saying they won’t buy from a company they don’t trust. At the same time, U.S. and global law makers continue to pass a dizzying number of new regulations aimed at expanding consumer privacy rights and increasing business accountability.
DataGrail is the only platform to bring together in-house integrations with hundreds of retail apps like Shopify, Stripe, and Braze with powerful no-code privacy automation so you can ditch the spreadsheet data map, fulfill consumer privacy requests with fewer people, and enforce verifiable consent compliance at any scale.
Automate consumer privacy requests, quickly, accurately, and at scale
Using manual, in-house processes like spreadsheets for data mapping or DSRs is time-consuming and costly. It also makes the organization vulnerable to manual errors and delays in compliance efforts, which can waste time and money and increase the risk of major brand damage. DataGrail helps you tackle increasing request volume without increasing your costs by fully automating privacy workflows across systems, including third-party SaaS, at scale. We’ve helped take companies from a process of 300 people involved in privacy request fulfillment down to one.
Stay compliant with evolving privacy regulations
Since 2019, 20 US states have passed privacy laws, with more on the way. Retailers face heightened accountability and it’s imperative to prioritize data privacy. DataGrail provides complete data mapping to pinpoint sensitive personal data across your tech stack, mitigate risks, and ensure verifiable compliance with regulations like GDPR and CCPA.
Consent experiences that enhance the customer journey, not disrupt it
Finally—a consent product that actually automates compliance for busy privacy teams and feels like an extension of your brand—no coding required. DataGrail Consent continually syncs with Google Tag Manager to ensure your Consent banner stays compliant and that you’re always serving the right banner, to the right user, at the right time. Plus build and maintain dynamic, on-brand banners and consent experiences with no coding and no dev required.
Customer success is in our DNA
We know staying on top of evolving privacy demands is a full-time job. We’ll be there with you every step of the way guiding you on your data privacy journey and taking your business from a frantic, reactive state with manual, time-consuming workflows, to a confident, proactive state with fully automated privacy workflows and consumer privacy requests fulfillment.
Bed Bath & Beyond Revamps Data Privacy to Achieve 10X ROI
DataGrail has really helped us with reducing risk and gaining trust from our customer base, and making it a very easy and seamless process. It’s been a 10x ROI from the investment in DataGrail.
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Protect your reputation
Safeguard your reputation and mitigate risk by staying on top of ever-changing privacy legal requirements and getting full visibility into personal data across systems.
Build brand trust
Maintain a high level of trust by quickly fulfilling consumer privacy requests with less people, at scale with DataGrail automation.
Enhance consumer experience
Our purpose-built privacy solution transforms retail experiences. Give customers 360° control of their data with consent management.
The trusted leader in data privacy
Retail Data Privacy FAQ
Why is data privacy important in the retail industry?
Retailers handle massive amounts of customer data, from payment information to shopping preferences. Protecting that data isn’t just about compliance, it’s about maintaining trust. Shoppers are more likely to buy from brands that keep their information safe, and they’re quick to leave when trust is broken. Strong privacy practices directly impact loyalty and revenue.
How do retailers protect customer data across multiple channels?
Customers shop everywhere, online, in-store, and on mobile. To keep data safe across all those channels, retailers need visibility into where data is stored and how it’s shared. Automated data mapping and governance tools help unify customer records, reduce blind spots, and enforce consistent privacy protections across the entire retail experience.
What are the most common privacy risks in eCommerce?
The biggest risks include payment fraud, account takeovers, and unauthorized access to personal data. With multiple systems connected, from checkout platforms to third-party apps, retailers are exposed to vulnerabilities. Without clear visibility, it’s easy for sensitive data to be left unprotected or misused.
How can retailers prevent data breaches and fraud?
Prevention starts with knowing where sensitive data lives. Automated monitoring, encryption, and strong authentication help safeguard information, while governance tools flag high-risk systems. Retailers that take a proactive approach can catch vulnerabilities before they turn into breaches and avoid the financial and reputational costs of fraud.
How do privacy regulations (like GDPR and CCPA) impact retailers?
Regulations require retailers to honor consumer rights, such as data access or deletion requests, and to prove they’re handling personal data responsibly. For retailers with global operations, compliance can be especially complex. Automating compliance workflows ensures requests are handled quickly and accurately, while keeping the business protected from penalties.
What technology helps retail brands manage customer trust?
Privacy management platforms give retailers visibility into their customer data and automate compliance processes like consent management, data subject requests, and system inventories. By showing customers their data is handled responsibly, retailers strengthen trust and build a competitive advantage.
How can retailers use AI responsibly without violating privacy laws?
Retailers can use AI to personalize experiences and optimize operations, but it must be done responsibly. That means training models on compliant data sets, avoiding bias, and maintaining transparency around how AI is applied. Strong governance ensures AI is used to enhance the customer experience without crossing privacy or regulatory boundaries.
What are the key considerations for choosing a privacy partner for a retail company?
Choosing the right privacy partner is essential for protecting customer data and staying compliant across multiple channels. Look for a partner with deep privacy expertise, automation that integrates with your existing systems, and scalable support that grows with your business. They should simplify compliance, reduce operational risk, and help build trust with your customers. Additionally, the best partners offer proactive guidance on evolving regulations, provide clear reporting and visibility, and can adapt to the unique needs of retail operations.
