Integrate Braze with DataGrail
Manage Braze privacy compliance across user profiles, behavioral data, and opt-out signals.
Braze is a customer engagement platform used by marketing and growth teams to store rich user profiles, track behavioral events, and trigger personalized messaging across email, mobile, and in-app channels. It often contains the most current and actionable view of an individual: who they are, what they’ve done, and how they’re being contacted.
Braze data doesn’t just sit at rest, it actively powers live campaigns, dynamic segments, and real-time customer communications. When privacy requests involve this data, they immediately affect outbound messaging and customer experience. Mishandled access, deletion, or opt-out requests introduce direct compliance and reputational risk.
DataGrail integrates with Braze to help teams manage privacy obligations for engagement data as part of a centralized privacy program.
How does DataGrail integrate with Braze?
DataGrail integrates with Braze in a way that reflects how practitioners actually use the platform day to day. Privacy, legal, and compliance teams can manage data subject requests involving Braze profiles and engagement data alongside hundreds of other systems, while marketing teams continue to operate their programs.
With DataGrail, teams can:
- Bring Braze into a centralized privacy program
- Coordinate privacy requests across user profiles, segments, and messaging workflows
- Discover and map shadow IT connected through Braze integrations
- Inform data minimization work by finding and classifying consumer-sensitive data
- Support GDPR, CCPA, CPRA, and multi-state privacy compliance
- Keep privacy operations aligned as campaigns, events, and audiences evolve
For configuration details and integration documentation, visit:
The problem this integration solves
Customer engagement data is constantly in motion. In Braze, that data directly powers live campaigns, dynamic segments, and real-time customer communications, leaving little room for privacy delays or manual handling.
In Braze environments, organizations often contend with:
- Personal data distributed across profiles, attributes, events, and segments
- Difficulty ensuring privacy requests are reflected in live and scheduled messaging
- Risk when opt-out signals and deletion requests lag behind active campaigns
- Manual processes that break down as engagement volume and personalization increase
DataGrail addresses this by integrating Braze into a coordinated, automated privacy program that keeps engagement data aligned with regulatory requirements and customer expectations.
Why teams choose DataGrail for Braze privacy compliance
Built for how Braze is actually used
DataGrail supports privacy requests involving Braze profiles, behavioral data, and engagement signals in a way that aligns with real campaign and segmentation workflows.
Aligned with opt-out and preference handling
Privacy workflows help ensure that customer choices and regulatory requirements are respected across outreach and personalization efforts.
Supports scalable, defensible operations
As engagement programs grow in complexity and reach, the integration helps teams maintain consistent, auditable privacy practices.
