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The California Consumer Privacy Act (CCPA) is the first comprehensive consumer privacy law in the United States. The law, effective on January 1, 2020, outlines requirements for businesses collecting personal data about California residents, including how and when they can do so, and what they can do with that information.

In this guide, DataGrail unpacks and explains the CCPA’s critical points and provides insights into the new governing body, the California Privacy Protection Agency (CPPA). We’ll dive into best practices for supercharging your privacy program to help your company build consumer trust, reduce business risk, and avoid penalties.

This comprehensive guide will help you:

  • Understand the impact of CCPA on the costs and consumer expectations surrounding your privacy program
  • Unpack the alphabet soup: CCPA, CPPA, CPRA – we’re demystifying it all
  • Prepare for expected areas of CCPA enforcement

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