Data privacy has never been more top-of-mind for consumers and businesses alike. Consumers want, expect, and are demanding not just privacy — but transparency into how their data is used and protection from improper use. And new laws say that many businesses have to comply.
It’s not just about having to comply, though.Customers’ expectations are higher than ever before and will only continue increasing. Ecommerce brands and retailers are on a journey to give their customers what they want — especially when it comes to data privacy
DataGrail surveyed thousands of consumers in 2022 to understand brand perceptions, and how they relate to trust and loyalty. In our 2022 Privacy and Ecommerce Report you’ll learn:
- What it takes to stay compliant with data privacy laws while exceeding customers’ expectations
- The steps to take to balance personalization and privacy
- What generations with the most purchasing power expect out of a brand
- Which industries have the most (and least) brand trust across generations