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Datagrail Recognized in 4 Different Gartner® Hype Cycle™, 2023 Reports Across 4 Categories

Sam Noss, August 10, 2023

The data privacy and protection landscape is constantly shifting in response to consumer demand and increasing privacy regulations. As regulators around the globe address consumer privacy demands, leading organizations are prioritizing privacy to reduce risk, build trust with customers, and stay ahead of legal requirements. 

Keeping up with “what to know” is challenging in a quickly evolving space, and it requires hours of employees’ time. To stay ahead, companies are turning to a partnership model and relying on innovative technologies to help build a secure, robust, and scalable privacy program.

Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they’re potentially relevant to solving real business problems and exploiting new opportunities.

DataGrail is excited about its recognition as a Sample Vendor in four Hype Cycle reports across four categories in 2023:

  • Hype Cycle for Privacy: Subject Rights Requests, Data Discovery, Privacy Impact Assessments, Privacy Management Tools
    • According to Gartner, “By 2025, 75% of the world’s population will have its personal data covered by modern privacy regulations.” 
  • Hype Cycle for Data Security: Data Discovery, Privacy Impact Assessments, Privacy Management Tools
    • As companies collect and process more sensitive data, their risk increases. Companies relying on manual, time-consuming workflows will be unable to scale with their growing risk profile. Implementing innovative data security practices and automated processes will help organizations protect sensitive data, manage business systems, and comply with new and evolving regulations.
  • Hype Cycle for Legal and Compliance Technologies: Subject Rights Requests, Privacy Impact Assessments, Privacy Management Tools
    • According to Gartner, “By 2025, legal departments will triple their spend on technology.” 
    • Data privacy technology will be a considerable part of that increase. Building a holistic data privacy program helps meet customer expectations, but it also keeps organizations compliant with increasingly stringent privacy regulations and requirements. Companies must explore technologies that benefit privacy and security workflows shared by legal, privacy, and security departments to deal with heavier and more complex workloads.
  • Hype Cycle for Storage and Data Protection Technologies: Data Discovery
    • According to Gartner, “By 2026, large enterprises will triple their unstructured data capacity across their on-premises, edge and public cloud locations, compared to 2023.” 
    • This explosive data sprawl increases the possibility of cybersecurity threats that put outdated data protection technology at risk. Companies must quickly adapt to changes in the data storage landscape to ensure their privacy and security efforts remain robust, accurate, and flexible as they grow.

Learn more about the categories DataGrail’s named in below. 

Subject Rights Requests

Subject rights requests (SRRs), or data subject requests (DSRs), allow individuals to request to access, modify, or delete personal data a company collects, holds, and processes. Some privacy regulations like the California Consumer Privacy Act (CCPA) and the European Union’s General Data Protection Regulation (GDPR) require qualifying companies to fulfill SRRs submitted by data subjects from specific jurisdictions only. 

Organizations fulfilling DSRs manually risk missing required deadlines and making mistakes due to human error. However, companies can build trust with consumers, differentiate their brands, and reduce the risk of manual errors by making automated DSR fulfillment accessible to anyone around the globe.

Data Discovery

Modern businesses increasingly rely on third-party technologies and SaaS apps to help them improve business processes and work smarter. As companies use more third parties, collect more data, and store that data across many systems, they open themselves up to the risk of shadow IT and data sprawl.

It’s not enough to simply count the number of software vendors a company uses. Privacy and security teams must have a full understanding of what data they collect, where it lives across all systems, and how they store and process it. With the constant addition of new technologies, businesses need automated data discovery to maintain visibility into their risk profile, protect sensitive data, and meet legal requirements like the GDPR’s Article 30 for Records of Processing Activities (ROPAs).

Privacy Impact Assessments

Using Privacy Impact Assessments (PIAs) to identify and address privacy risks before implementing new solutions and processes helps businesses understand their risk profile and what areas to prioritize first. Conducting PIAs is one of the first steps in operationalizing a privacy program.

Effective data privacy programs rely heavily on PIAs to ensure minimal risk and apply appropriate security measures and access controls. However, manually conducting tedious one-and-done PIAs with spreadsheets and questionnaires takes time, opens organizations to the risk of human error, and doesn’t account for future privacy-related changes. Companies must find a streamlined PIA solution to actively manage their privacy program.

Privacy Management Tools

According to Gartner, “Roughly two-thirds of jurisdictions worldwide have requirements similar to the EU’s trendsetting GDPR in place.” 

This includes state laws in the U.S. like the CCPA, and regulations in Brazil and China. As businesses grow and enter new markets, managing compliant data protection and privacy programs across jurisdictions is crucial for maintaining brand trust, managing costs, and mitigating risk.

Integrating privacy management tools across organizations helps build a flexible and robust privacy program. DataGrail’s effective, easy-to-use privacy platform provides growing businesses with the resources they need to scale organizational privacy processes, avoid legal and reputational issues, and prove to potential, current, and future customers that their privacy rights matter.

Gartner, Hype Cycle for Privacy, 2023, Bernard Woo, Bart Willemsen, July 24, 2023

Gartner, Hype Cycle for Data Security, 2023, Brian Lowans, July 14, 2023

Gartner, Hype Cycle for Legal and Compliance Technologies, 2023, Lauren Kornutick, Ron Friedmann, Kerrie McDonald, July 12, 2023

Gartner, Hype Cycle for Storage and Data Protection Technologies, 2023, Julia Palmer, July 13, 2023


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