How DataGrail Consent Empowers Lean Privacy Teams: Featuring Sportsman’s Warehouse

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All right, let's kick it off. So… Thank you again, everybody, for joining. My name is Kendall Lovett. I represent product marketing.

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Here at DataGrill, and I'm thrilled to be joined by Tarun Gangwani Hey, Tarun?

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Hey, how are you, Kendall?

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Doing great, and Tarun is our Principal Product Manager for DataGrow Consent. Our consent product is going to be giving us a live demo, um, today, walking through that, and we're also thrilled to be joined by Jacob Van Dyke, the GRC Manager at Sportsman's Warehouse.

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Hello? Oh, I'm pretty good. Yourself?

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Hey, Jacob, how are you? Doing good, doing good. Um, so we're excited to talk with you today about DataGirl can set specifically looking at, um, how you can ensure consent compliance and, uh, consent enforcement.

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When you're running a large operation with a smaller team, and we know that there's a lot of folks out there in that situation.

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Uh, especially in the climate that we're in today, don't have as many resources as they would like to have for privacy.

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Are seeing more and more demands around privacy and consent, and are looking for solutions to solve that challenge and reduce the risk to the organization. So that's what we're going to be talking about today.

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Um, like I mentioned, we've got Jacob joining us. Jacob, I would love for you to just give us a quick introduction to you.

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And for those who maybe aren't familiar with Sportsman's Warehouse, a little bit about your business, and uh… Your privacy operation there.

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Yeah, for sure. So, if you see my picture there, that's my headshot from when I… my first job out of high school, or college.

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I was an external IT auditor. I know that a lot of people here probably don't like talking to those of us in that profession, which I totally understand.

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I did my time there, and I jumped from there into IT and security, so it's… jump to client-side, as we called it.

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Been a few places since. I'm now a sportsman's, um, and as you can see there. So, sportsman's Uh, it's headquartered in Utah, but we are national, so we're not a destination place like Shields or, um.

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Some of those bigger ones, and we're not as widespread as maybe… Um, some other ones that people have heard, but we do have… 156 stores across the nation.

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And you can see there, we have over 5,000 employees, so we're not… we're definitely not a small shop. We're not one of the big ones, though. We're not, you know, we're not nearly as big of a retailer, like.

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Walmart or Target, but we have a healthy presence across the nation.

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Um, and you mentioned having a few resources, so you can see that there's a team of two. So there's one individual who reports to me.

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Um, and then I report to a wonderful individual that covers both GRC and our internal security.

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Um, and they heal… there's only 3 people on the security team. So, all in all, we're… it's a very lean.

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Program that we're running here to support something that is across the nation.

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Yeah, and it looks like, you know, your brick-and-mortar stores, obviously, um, you said you have 150 or so of them, but it looks like your web traffic and your, um, you know, e-commerce presence has been growing.

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Pretty rapidly over the last couple years as well. You want to talk to us a little bit about how you've sort of approached, um.

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Data privacy and consent management for your web presence.

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Yeah, and it is… it's a concern that has… it definitely has been growing over the last few years. Uh, Black Friday is… is a big day for us, but from the IT side, it's become an all-hands-on, that no one gets time off, everyone has to be there.

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And part of that is to support the physical stores, but the other half is that, you know, I would say at least half or maybe more of our traffic that weekend.

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Is from our website. And so we have to have everyone all hands on deck, so that we can make sure that we support that. It's definitely a large driver of our revenue.

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Um, and it continues to just increase, that more and more people just… they're shopping online, that's what they like to do.

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Gotcha.

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Um, and so we're… yeah, and with the privacy, it's… it's interesting because… There's a lot more people that are going there, and… you know, it's… for us, one of the main drivers is that there's been an increase in litigation, that people are more aware of their privacy rights

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And that's great, and so we just needed to make sure that we were being compliant with laws and regulations so that we were, you know.

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Making sure we were handling their data correctly, honoring those rights.

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Um, and not having any issues pop up from just an increased overall web traffic.

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Perfect, yeah, great. Thank you for that intro. Yeah, we'll talk a little bit more about that as we dig into the content today, and would love to hear your perspective. Um, you know, Jacob, as we go through this, but, you know, as we think about, you know, what are the challenges facing privacy teams today. I want to just take a minute to talk through a couple of these, then we'll talk about the DataGirl solution.

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You know, one of the things that we see is that consent management is something that is, in some organizations, not prioritized, and other organizations it is prioritized.

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Regardless, um, it's hard to ensure compliance, and so what we saw from our 2024 Privacy Trends Report, which is available online. You can get that from our website. We can put a link for it.

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In the chat as well. Um, what we see is that a lot of organizations today are not actually respecting a person's right to opt out from being tracked. And so, you know, about 75% in 2023 From our look at 2024, from the new report that's coming out, or 2025 report that's coming out in the next month or two.

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Uh, spoiler alert, it's not much better. So, you know, what is going on here? Why is this such a challenge? And what is the impact of this?

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So I think from an impact perspective. You know, we're used to seeing, um… you know, big, uh… big litigation, right? Um… discussions around, like, the, uh, the big tech players, uh, but what we're seeing more and more is that

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Companies that are, you know, retailers like Sportsman's, uh, are seeing more litigation, more risk, more concern about fines.

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The California Privacy Protection Agency is actively enforcing rules around a do not sell or share opt-outs, right, around consent compliance.

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And more and more state laws are adopting This approach, and so we've seen, you know, 20 state laws to date, 2 more coming into effect, you've got Minnesota and Tennessee coming into effect over the summer. Minnesota looks like it's actually going to be pretty rigorous, maybe in some cases even more rigorous than California's law.

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So, it's interesting to see this. And, you know, again, um… the exposure is not just large tech companies. This example here is not. Sportsman's Warehouse, this is one that we've We've anonymized, but this was, you know, a similar, uh, direct-to-consumer, retailer type.

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Company that was being investigated. So we're seeing a lot more of this from our customers and from the market in general.

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When we asked data privacy decision makers what their top consent management concerns were.

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These are the few of the things that they said. So right in line with that. Growing privacy regulation complexity is just a lot, especially in the U.S, but even globally, we've got more and more laws come into effect, right? In addition to GDPR, there's a lot of other

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Regulations that we need to be aware of. In addition, as we've mentioned a little bit, it's just challenging to stay on top of and manage consent compliance and a consent tool, particularly whenever you've got a small team, you've got maybe a large web presence, multiple websites.

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There can be a lot of technical and implementation challenges to that, which we'll talk through in a minute. Cookie and tracking technologies are shifting and changing, or looking like they might. You know, we're shifting from third-party to first-party cookies. We've got lots of different options for trackers. Marketing is adopting new technologies.

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Um, for analytics, for, um, e-commerce, that you need to be aware of.

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And then finally, as we've already mentioned a little bit on that previous slide, an increase in private and class action litigation.

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But I'm curious, you know, Jacob, as a GRC manager. Um, what keeps you up at night? What… any of these resonate with you? Anything else that's sort of top of mind for you as you… managed the team at Sportsman's.

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I would say definitely that growing privacy regulation and complexity, uh, that is definitely something that we've been concerned about.

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Um, you know, just continually different states are passing different laws.

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And then, for us, one of the main concerns was actually that bottom on the private and class action litigation.

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Um, that's just something that we had seen a large intake, uh, uptick in that.

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And that was actually our driver for looking at solutions for cookie management. It was actually… our in-house lawyer Uh, he had concerns, and he came to us and started talking, and started pushing and saying, hey, we've got to get on top of this.

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Um, it's something that, you know, if we get in front of, you know, a stitch in time saves 9. He said, let's get this handled and get… make sure we're doing things right.

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So that we don't have to have the pain of going through, you know, discovery and all those things that can happen with litigation, so…

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Perfect, yeah. Drew, and I'm curious, you know, you talk to a lot of customers, um.

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How does this resonate, you know, with the folks you're seeing? Any other, sort of, concerns or call-outs you would have from From this data.

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Yeah, I think what we're finding is customers are looking to DataGrill and asking us, like, how important really is this? Like, is this something I need to keep an eye on, and how should I prioritize this? And… One of the factors to consider is that inbound litigation.

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But there's also just written in law the basis of having these products on your website, or being able to handle consent choices.

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That is increasingly spreading, right? We're seeing more and more states turn that on as part of their Privacy frameworks or overall legislative framework.

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And their requirements are very small. Like, for California, you need to have 500,000 visitors from California to be under the regulation of CIPRA.

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That's probably every modern internet consumer company, or any mid-sized company is going to fall in that range, so… Although you may think that you're small, from the lens of the law, you are probably right squarely in the attention of a litigation and

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And government bodies, so… The gap of, oh, I really need this versus maybe I can get by, is too large, and I think it's worth, in this discussion, just making it clear.

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It's inevitable that you have to start, uh, respecting these requirements, and… Now the question is, how do we make tools to make that easy, including the one we'll demo today?

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Yeah, yeah, 100% And one other thing that we hear a lot from our customers, and that I think we've seen from the market, and again, Jacob, I'm curious how you respond to this.

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But when it comes to consent management, um, you know, when you're talking about other sort of privacy activities.

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That are maybe internal, so we're talking about handling a deletion requests or an access request, other DSRs.

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Yes, uh, you know, you have to work across multiple teams, you've got to work with different groups But when it comes to the website, the marketing website, and ensuring that both up front on the consent, um, you know, from our consent management on the front end of the website.

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As well as how we actually respect it on the back end. It takes a lot of different groups coordinating, and these groups can have varying different priorities.

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So a lot of times, we really want to simplify it, when we think about a consent management program.

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What we hear from each of this group is legal saying, you know, absolutely, keep us compliant.

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Meanwhile, the developers that are actually responsible for, um, you know, often implementing this and maintaining it over time are saying.

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But please don't burn our time. I've got a ton of other things on my plate. I don't have resources to go and spend a lot of time babysitting.

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A consent, you know, technology. And at the same time, marketing's saying, yeah, and don't break anything. We've got a lot riding on this, right? This is one of our main channels.

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Uh, for both, um, you know, marketing traffic as well as business, especially for a retailer like Sportsman's, right? This directly impacts revenue.

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Marketing's doing all sorts of different activities, like A-B testing. Right? Uh, running different, uh, analytics.

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Optimizing with AI these days. And so, yeah, this is… this is a common challenge we see. Did you see that at Sportsman's? Jacob? Does this resonate with you?

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Yes, very much so. So, as I mentioned before, legal was the one that was pushing the… just looking in and making sure we had a handle and were… managing consent correctly, and so that's what started us down the path. And essentially, that's all that they cared about, right? They said just, hey, make sure that we're doing it.

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Uh, but our development team and our marketing teams were actually not talking, really, across the board.

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We actually had two different ways that we were handling our cookies internally.

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So the dev team, you know, they had built our internal-type cookies, where it's, yeah, you have to have cookies for a website to run.

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But then marketing, they were actually using Google Tag Manager, and that's how they were interfacing with all the vendors.

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And so there was actually a disconnect between those two, and so we sort of had to bring everyone together to start talking about, hey, if we want to have a consent tool, you know, we have to make sure we're all on the same page.

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Um, and so it sort of forced us to do that, just even looking into a tool at all.

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And just through the process of implementing Data Grail, the cookie consent, that actually helped a lot to get the communication working between all those teams.

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Yeah, yeah, that's great. I would love to hear a little bit more about that. So, um, you know, when you think about DataGrail, and as we said, you know, Trin will be showing us live here in a few minutes, but from your perspective, as a customer, what were a couple of the things that, um.

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You know, we're value-add, so we're attractive to about DataGrail that have helped you.

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Um, with your consent management.

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Yeah, so one of the big things was actually those two different ways that we were handling the cookies. Um, so just during the implementation process, which was very quick.

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Uh, and there's tools that you provided for us to really get a handle to say, what are the cookies that are showing up?

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Um, it was great to just see, you know, we have our internal perspective and then our external.

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But actually, what happened is, as we were talking through this, the team at Tata Grail said, you know, yes, we can 100% interface with your internal type cookies. They walked our developers through the process of, you know, this is what you're going to have to do, this is the coding that will have to happen for each individual cookie.

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Um, that at the same time, they were explaining what would have to happen from the Google Tag Manager, and that was a much easier way to go about handling that.

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And so, actually, it brought those two teams together, where they said, hey, the developers, we want to put all the cookies that we can internally into Google Tag Manager, because that's just going to be a lot easier.

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To handle, and then it was also the developer said, hey, let us have access into Google Tag Manager so we can manage that going forward.

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Because that will actually make our job easier to just handle all of our cookies as much as possible through Google Tag Manager.

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Um, and one of the results of that is after it was all implemented, we, you know, it came up, just, hey, marketing, they had a new vendor they wanted to work with.

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And so I went and talked with all the teams to make sure that we were going to handle this correctly, and they were able to have that communication themselves. So when I went and talked to the developers.

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You know, I walked through, hey, this is my expectation of what we need to do, and they said, yeah, and we've already done that.

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So, it was… it was great to see the teams come together to have that communication that they were then able to go forward with that on their own, that it was simple enough that they can interface, and they can get stuff put in Google Tag Manager, and it's just seamlessly added into the product, so it was really fantastic to see that.

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Gotcha. Awesome. Well, uh, let's, you know, for time's sake, let's keep on moving. I would like to let Tarun, um, um, show off the product. Before we do that real quick, just, you know, a couple of introduction to DataGirl Consent. So, you know, we recognize that there are… when we… when we…

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Introduce data to girl consent, which was actually just about a year ago now. Seems like a lot longer than that, uh, with the growth and the expansion.

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Amount of customers we've had, but just… just sort of a year ago.

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Um, we reduce data growth consent, and, you know, Truune, you can talk to this, uh, probably much better than I can, since you were the one on the front lines building it.

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But I'll just say that, you know, when we looked at the market, we saw that The consent tools are a dime a dozen. There are a lot of them out there, there's a lot of different options But for teams that really need to enforce and ensure

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Consent compliance, which is… As Troon said, increasingly becoming everyone.

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And teams that don't have a ton of developer resources, that don't have a large team to throw at it and babysit this thing How can we make this a more streamlined, simple, easy approach It doesn't just have to be small companies, right? We're not just talking about startups. As Jacob said, his company is about 5,000 people.

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We've got, you know, customers all the way up to, um, you know, Fortune 500.

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Who use this, but the real trick is, as a privacy leader, how do I ensure verifiable consent compliance?

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How do I create a consens, um, you know, experience that updates dynamically both to changing consent laws, right, as new… state and global laws come out, and also.

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That adapts the experience for the user, you know, who is protected by those laws, making sure that they get the right experience in the right language.

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Without having to do a whole bunch of jumping through hoops.

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And finally, for the third point, do that without, um. Coding. Do that without having to tap my developer every time we need to make a change.

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Having to go and verify that the consent banner is still working, that we're still properly Um, you know, respecting user preferences each time marketing pushes an update across the website.

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And so that's really the priority that we took. With data consent. And, um, you know, we've definitely seen traction for the market, and customers like Sportsman's.

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Adopt it for those reasons. Tarun, I'll hand it off to you if there's anything else you'd like to say, um, regarding… The overview, before you jump into the demo.

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No, Kendall, I think you did a great job covering it. We've been really pleased with the uptake in the market, and I think it's because we're addressing the points that really matter to privacy teams and how they interact with the marketing teams and developer teams.

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Um, you know, Photobucket, here's an example of them running, but I'll show you some other examples in the demo, and also just talk to you, like, philosophically, like, how we thought about building this tool.

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So, I'll start off on… Yeah.

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Peter and what? While you're getting the demo up, sorry, I'll just… for folks to join late, just a couple, uh, housekeeping items real quick for… again. Uh, you are able to ask questions in the Q&A box, so please ask those questions at any time as Tarun is going through this. If you see something and you… want to double-click on it, uh, go ahead and type it in.

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And, um, yeah, hand it back over to you, Tarun.

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Yeah, thanks, Kendall, and we'll definitely welcome the questions in chat. So, we can see here Sportsman's websites.

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Now, uh, Jacob, most of your consumers, I think everyone is in the United States, and so the policy of the United States is kind of a notice-style banner, and It seems, actually, you all started with a general, like, let me just tell everyone the fact that they have this choice.

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And then this triggers our data girl consent banner, so this is… this is your customized data girl consent banner on your website, matching the look and feel of your site.

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Talk to us a little bit about the strategy of why you wanted to use this kind of overall thing, uh, you know, notice first before loading Data Girl Consent.

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Yeah, so that, uh, top banner, that's something that we already had in place, that we were already doing, um, and just the way… there was two real things that wanted us to keep this. So the first is, we didn't want to change the shopping experience that much.

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Um, our customers were used to that Uh, but the second thing is that we wanted to have a little bit of control for things outside of just cookies.

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So, the reason that we had implemented that banner was it was just annually, uh, the cookie just runs out every year, and so every year, our customers, that'll pop back up. But we also wanted that so if we ever changed, like, our privacy policy.

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We could easily just, you know, change that cookie, and it would force that to pop back up.

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For all of our consumers, our customers. So we would… we had already been doing that, and so we said, hey, we want to leave that there, so…

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Yeah, that's… Yeah, that's great, and of course, we're accommodating, as you ended up in the implementation process, discovering that While DataGrail could handle that and burden that on your behalf, because you already were used to one way of working, we totally get that. And I think that is… the vast majority of customers today

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The reality is, you probably started with something. You probably had a cookie banner in place, or, you know, some DOTUS banner in place, maybe you pulled something off the shelf that was open source, or maybe some you know, uh, alternative that was kind of a way to go, uh, but ultimately, you make the decision to choose products like, uh, products like DataGirl here.

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Because you want that level of depth and customization, but also you just want to make sure it actually works, and that it works with the way you work. And so.

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I think that's great to see that you all adapted it accordingly.

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Um, the data girl experience is a part of… the consent experience is part of our overall DataGirl privacy platform, as Kendall will cover towards the end here.

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But you're seeing here, in our consent management tool, all of the tags that are classified by your team that are arriving from Google Tag Manager. So Jacob mentioned, you know, the… The epiphany of using a tag management solution as a means of aligning a tracking strategy.

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There are many customers on the internet today that use Google Tag Manager. Over 90% of businesses use Google Tag Manager to manage how marketing trackers and cookies load on your site.

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So when we were looking at the consent, uh, kind of industry and market opportunity.

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We quickly understood that, yes, it's privacy and legal that start the conversation, but it requires that whole team sport of marketers being involved, developers being involved.

00:23:35.000 --> 00:23:44.000
So, whatever we could do to make the lives of a privacy person, like Jacob easier, but at the same time making implementation seamless, we wanted to go after that.

00:23:44.000 --> 00:23:50.000
And so, when we latch onto Google Tag Manager, you simply just log in with the Google Tag Manager account.

00:23:50.000 --> 00:23:56.000
And we pull in all of the trackers you have embedded on your site. This is an example Tag Manager product.

00:23:56.000 --> 00:24:12.000
And we instantly bring them in here, which means every time your marketing team wants to add a new tag or a service onto your site, like, let's say there's a new Uh, you know, experience, like, that you want to power with Sixth Sense, or Hotjar, or what have you, you can just add that script in there.

00:24:12.000 --> 00:24:22.000
And nightly, we run a sync job to pull that information in, so you can simply just set the category or purpose for what that tracker belongs to, and we'll make a best effort to provide that.

00:24:22.000 --> 00:24:30.000
Classification. And then, assuming you're good with all the other defaults, like how the banner looks and feels on your site, and how it behaves based on geolocation.

00:24:30.000 --> 00:24:36.000
You can review and update and send those updates immediately to your site without any code.

00:24:36.000 --> 00:24:42.000
Um, so the process is super fast in order to get going, which is why I think, Jacob, when we started talking.

00:24:42.000 --> 00:24:52.000
Between then and the time that you were done, it was about days, maybe, when you were actually in the implementation process?

00:24:52.000 --> 00:24:53.000
Awesome.

00:24:53.000 --> 00:25:05.000
Yeah, it was within the same calendar month, for sure, that we had the discussions, and yeah, with this, it was… extremely seamless, that it pulled it all in. And for us, the biggest… the longest time sink was actually just moving our internal cookies to Google Tag Manager.

00:25:05.000 --> 00:25:06.000
So, no, it was great, though.

00:25:06.000 --> 00:25:13.000
Right. And, of course. Yeah, that's awesome. And of course, with data grow consent, you don't need Google Tag Manager. We have the ability to deploy, uh.

00:25:13.000 --> 00:25:24.000
As an embedded container, as it were, or basically you have that script that you can pull from your data grow environment and post it as you normally would for any other legacy CMP.

00:25:24.000 --> 00:25:28.000
But we took the route of Google Tag Manager, like I said, because of that seamless entry.

00:25:28.000 --> 00:25:34.000
Now, just briefly, to touch on a couple new things that we have since we've launched about a year ago, which again, Kendall.

00:25:34.000 --> 00:25:41.000
It's wild that this product's been in market for, uh, only such that short time when it feels like it's been forever.

00:25:41.000 --> 00:25:51.000
Um, we've introduced a few new features. One of them, I think, is particularly exciting is improving the experience, again, for that privacy manager to have no-code implementation and construction of your banner.

00:25:51.000 --> 00:25:59.000
Using a product called Layouts. Layouts is a simple experience that lets you customize your banner with drag-and-drop elements.

00:25:59.000 --> 00:26:05.000
Adding the additional text and customizing how it appears and where it's positioned on the banner.

00:26:05.000 --> 00:26:09.000
With all no-code here, and we're able to construct it and make it happen.

00:26:09.000 --> 00:26:16.000
And what's particularly great about this is that you can have a layout for a specific state for all U.S. States.

00:26:16.000 --> 00:26:31.000
Or for the entire world, or a fallback for GDPR, you can create up to 10 layouts and assign them Using the Policies tab in this screen here, so you can see DataGrow has a concept of policies, or basically like frameworks within regions.

00:26:31.000 --> 00:26:46.000
And you're able to assign those accordingly within this Layouts tab here. You're also able to set the behavior of whether or not the banner loads or doesn't load on the site accordingly, and whether or not the user is initially opted in or opted out of trackers and cookies.

00:26:46.000 --> 00:26:50.000
And speaking of cookies, we also do cookie management as well within the tool.

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You'll see here that currently, right now, I only have one rule created, or basically what we match on in terms of what cookies should be handled based on a consent preference.

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But you'll also see that DataGirl, after doing a scan, has suggested additional cookies that are based on our internal models.

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So you can quickly add these rules, set them for management, and then you're well on your way to being able to have a jumpstart to be able to handle all types of trackers in addition to the cookies themselves.

00:27:18.000 --> 00:27:30.000
Now, we have a posture here at Data Grow, which is manage the tracker, manage the service, and the cookie follows, but if you need to round out your compliance program and make sure that everything's all buttoned up, or you're handling those, uh.

00:27:30.000 --> 00:27:34.000
Those kind of tracking technologies as well, you can do that with DataGirl now.

00:27:34.000 --> 00:27:40.000
Um, data real consent has so much more to offer that, uh, we could spend a lot of time kind of digging into.

00:27:40.000 --> 00:27:46.000
But you can really make it your own. This is a, you know, it's actually loaded and live on the site.

00:27:46.000 --> 00:28:00.000
You can decide where the position is, and kind of make it, you know, your own in terms of how you know, footer behavior works versus on your site loaded, but you can even take it a step further. This is an example of a company, another company who uses this called Cortex that

00:28:00.000 --> 00:28:18.000
Took our, uh, ability to customize with CSS to the, you know, nth degree, it looks exactly like their brand, all the way down to Even the radio selections, and so your marketing team's gonna love this, because it doesn't look terrible on your site. It actually feels like you're rolling out the red carpet and allowing people to make a privacy choice.

00:28:18.000 --> 00:28:25.000
In a way that it actually feels like it's respected, which we have studies that show that when you set a consent preference.

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And, uh, it's actually honored company… your consumers are more likely to do business with you, because they feel they can actually trust your brand.

00:28:34.000 --> 00:28:44.000
And so, we wanted to make sure that was available, but as you can see in a quick flyover, we're able to launch a banner in minutes or hours, and then from there.

00:28:44.000 --> 00:28:49.000
Have that level of customization and control that you would expect from a modern CMP.

00:28:49.000 --> 00:28:56.000
So, I know we're… we want to get into Q&A, so Kendall, I'll hand it back to you.

00:28:56.000 --> 00:28:58.000
Yeah, Jacob, did you have something there?

00:28:58.000 --> 00:29:09.000
I was just gonna say, I know we're at time, but Tarun, if you could show the policy section again real quick. This is something that, as a customer, I wanted to point out.

00:29:09.000 --> 00:29:19.000
Um, so there's the section in the policies So this is something that I don't manage as a customer. This comes from DataGrill, and it's one of the things that I love.

00:29:19.000 --> 00:29:34.000
Is DataGrill is always monitoring for us, for all of their customers, hey, what laws are there? And so they are actually… they'll update these policies as states bring on or, you know, have laws that go into effect.

00:29:34.000 --> 00:29:46.000
And so these are all geolocation-based, and so it brings me a lot of comfort, because as I am, we are, you know, across the nation, I don't have to worry about that because I know, hey, if a state does come up with some

00:29:46.000 --> 00:30:10.000
Privacy laws that are… is around cookies. Datagrow will bring up a policy specifically for that, and so if we have to change our banner for, let's say, Georgia comes out with something, and they're more restrictive, we can do that. I can easily, and again, no code, I love this, because I can go and I can say, hey, let me look at Georgia, and I can see, hey, what's happening here? And so that's one of the things that I really love as a customer.

00:30:10.000 --> 00:30:18.000
Thanks, Jacob. Yeah, we're big fans of it, too, and I think in particular, when we were looking at other, uh, legacy CMPs.

00:30:18.000 --> 00:30:29.000
You basically had to configure a unique banner for every location, and you had to kind of jump in and out of different experiences in order to make that happen, so our URX research team did an amazing job kind of analyzing and go.

00:30:29.000 --> 00:30:41.000
At the end of the day, a policy or geolocation is really about the behavior and certain settings of the banner, but It's not like you throw out the whole configuration and have to start over, it's not like your tracking services are any different, so…

00:30:41.000 --> 00:30:48.000
Yeah, we think of policies as just a configuration layer on top of your overall settings, so I appreciate you calling that out. And again.

00:30:48.000 --> 00:30:57.000
You can create layouts by policy as well, and so… From here, if, for example, a specific state asks that you use specific language, like.

00:30:57.000 --> 00:31:06.000
Do not sell or share my information, I can just create a new layout and add a button CTA that literally says that in order to be compliant with California, for example.

00:31:06.000 --> 00:31:21.000
We, by default, have a US standard and global layout to start, but it's very easy to take a layout and then simply duplicate it and start from there, and keep going. And, by the way, all these layouts and the policies to Jacob's point, are

00:31:21.000 --> 00:31:35.000
Um, are run by our internal, uh, in-house counsel to ensure that it's up to The standard that, you know, companies should expect and, you know, and make sure that it covers them in the case of litigation or any sort of government action.

00:31:35.000 --> 00:31:38.000
So thanks for bringing that up.

00:31:38.000 --> 00:31:49.000
Perfect. Thanks, Tarun. Thanks, Jacob. So, yeah, we're right at time. Quick reminder, everyone, so those of you who attended today, we want to send you some actual cookies, and maybe let you, uh.

00:31:49.000 --> 00:32:09.000
Have us help you manage your cookies on your website. So, you'll get an email from our marketing team. Please, if you're interested, give us your address, and we will send you A gift for attending today, appreciate that. There were some questions in the chat, I think you organically addressed most of them around how we handle state laws. Jacob, you handled that one. Thank you so much.

00:32:09.000 --> 00:32:20.000
Around whether or not we support, um, other… deployment sales besides Google Tag Manager? Yes, absolutely, we've got customers who are not using Google Tag Manager today, who are fully deployed.

00:32:20.000 --> 00:32:25.000
On data girl consent, we provide, um, innovative solutions for that that Tarun briefly showed.

00:32:25.000 --> 00:32:37.000
So if you would like to get in touch, you know, please, um, there's a survey in the webinar, uh, you can just say yes to that, and we would love to learn more about your needs and your business, and how we can help support

00:32:37.000 --> 00:32:46.000
Verifiable ongoing consent compliance for you. Otherwise, if you're an existing customer, feel free to reach out to your DataGrow representative to continue the conversation.

00:32:46.000 --> 00:32:53.000
Tarun would love to jump in and give you a custom demo, I'm sure. So, I'll sign him up for that here, live.

00:32:53.000 --> 00:32:54.000
Happy to. As long as I get a chocolate chip cookie out of it, alright? Like, just one.

00:32:54.000 --> 00:32:59.000
Um, so, uh, thank you.

00:32:59.000 --> 00:33:00.000
Well, yeah, Jacob may share his cookies with you, I don't know.

00:33:00.000 --> 00:33:02.000
Whatever crumbs we have left. Okay, sounds good.

00:33:02.000 --> 00:33:03.000
I don't know. I don't know.

00:33:03.000 --> 00:33:07.000
Um, Gloria… Thank you, everyone, for… who could join today. This will be live on demand after the fact, so you are welcome to review it later, and I hope you have a great rest of your day. Jacob, thank you for joining us.