Enforcement · Settlement / consent order
FTC and DOJ fine Amazon $25M for keeping kids’ Alexa voice recordings
In May 2023, the FTC and Department of Justice announced a $25 million civil penalty against Amazon over Alexa's handling of children's data, alleging the company violated COPPA by retaining kids' voice recordings and geolocation data indefinitely, even after parents asked for it to be deleted. The complaint said Amazon told parents they could delete their children's voice data but kept the recordings and transcripts for years, used the retained data to improve the Alexa algorithm, and lacked effective processes to honor deletion requests. The order requires Amazon to delete inactive child profiles and certain retained voice and geolocation data, bars it from using such data to train its models, and requires a privacy program covering geolocation information.
Published by Editorial on Sep 23, 2026. Not independently re-checked against the primary source — read it via the link above.
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