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Enforcement · Administrative fine

CPPA fines marketing firm ROR Partners $57K for building unregistered profiles on 262M Americans

CCPA/CPRA California

The California Privacy Protection Agency fined Nevada-based marketing firm ROR Partners $56,600 for operating as an unregistered data broker, building and selling detailed consumer profiles and custom audience lists covering billions of data points on more than 262 million Americans.

Why it matters Unregistered, not just unlawful: California's Delete Act requires data brokers to register before they can legally sell audience data at all.
Read the primary source
California Privacy Protection Agency (CalPrivacy)
Open source

Published by Editorial on Sep 23, 2026. Not independently re-checked against the primary source — read it via the link above.

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Primary source

Summaries are DataGrail’s wording, not statutory text; amounts and outcomes come from the linked primary source.

This summary is DataGrail's own plain-language account, written for privacy practitioners. It is not legal advice. For the authoritative text, follow the primary-source link above.