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Enforcement · Administrative fine

CPPA fines Datamasters $45K for selling lists of people with Alzheimer’s and addiction

CCPA/CPRA California

The California Privacy Protection Agency fined Rickenbacher Data LLC, doing business as Datamasters, $45,000 for operating as an unregistered data broker while reselling lists of Californians with Alzheimer's disease, drug addiction, and bladder incontinence, along with demographic and political-affiliation data. The company must cease selling all Californians' personal information. In the same announcement, the CPPA separately fined S&P Global, Inc. $62,600 for a registration lapse caused by an administrative error.

Why it matters Selling lists sorted by disease and addiction status, without ever registering as a data broker, is exactly what California's Delete Act exists to catch.
Read the primary source
California Privacy Protection Agency (CalPrivacy)
Open source

Published by Editorial on Sep 23, 2026. Not independently re-checked against the primary source — read it via the link above.

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Summaries are DataGrail’s wording, not statutory text; amounts and outcomes come from the linked primary source.

This summary is DataGrail's own plain-language account, written for privacy practitioners. It is not legal advice. For the authoritative text, follow the primary-source link above.