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Enforcement · Administrative fine

CPPA fines data broker Key Marketing Advantage $56K for skipping registration

CCPA/CPRA California

The California Privacy Protection Agency fined Connecticut-based data broker Key Marketing Advantage, LLC $55,800 for operating unregistered between February and November 2024, in violation of the Delete Act's data broker registration requirement.

Why it matters Nearly a year of unregistered operation before this data broker got caught.
Read the primary source
California Privacy Protection Agency (CalPrivacy)
Open source

Published by Editorial on Sep 23, 2026. Not independently re-checked against the primary source — read it via the link above.

This summary is DataGrail's own plain-language account, written for privacy practitioners. It is not legal advice. For the authoritative text, follow the primary-source link above.